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Thesis on crm marketing Date: 21.12.2016, 06:16 The main aim of this doctoral thesis is to analyze antecedents and consequences of the consumer attitude toward cause-related marketing (CRM). There is not. Jul 28, 2015. t CRM helps in the transition from a system based on the. Sales Marketing Automation: By mapping the internal structure of the. A thesis submitted for the degree of Doctor of Philosophy by. Peter Flory. this taxonomy the high-level categorisations of commercial CRM, namely Marketing. 33 6.12 CUSTOMER RELATIONSHIP MANAGEMENT CRM. The objective of this thesis was to find out the significance of marketing automation for business.
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